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You
might have a really cool site, but if nobody sees it,
what's the point?

Here's
how the
natural search engine optimization process works...
Current Website Analysis
So that we can improve your traffic, we need to
determine where you are. We also need to have
something to compare to when we are done.
Competitive Research
After we find out where you are, we investigate your
competitors. What are they doing to rank highly?
Who is linking to their site? We'll find out
everything we can, and put it to good use for your
benefit.
Keyword Research and Analysis
We have to figure out what terms people are using to
search for your products and services. For some
businesses, it's easier than others. You'd be
surprised what phrases people search for to find you.
We'll work with you to determine what keyword phrases
are best for you. We use a paid service that
actually shows what terms people are searching with.
Site Navigation Structure and Page Code
We'll check to make sure your site is navigation
friendly for customers, as well as for the search
engines. This will enable your site to be indexed
by the engines. During this stage of the process, we'll
also make sure your pages have custom titles and
descriptions.
Page Content / Search Engine Copyrighting
Content is king! In real estate, they say
"Location, location, location!". Well for
websites, it's "Content, content, content!". Yes,
your copy must be keyword rich, but it isn't about
throwing a few keywords here and there. Is your
copy interesting enough to grab your customer's
attention? We'll make sure you get the customer's
attention and the search engine's attention.
Search Engine
Submissions & Directory Submissions
Now that your site is newly search engine optimized,
we'll start putting it out there. It's really not
necessary to submit it to the search engines. The
search engines will automatically find you and index
your site. However, it's very important to submit
to the directories, such as the
DMOZ Open Directory
Project. They have strict guidelines as
to how you submit a site for review by an all human
volunteer staff. Your site must be reviewed
and approved by the DMOZ category editor to be
included. We have a DMOZ editor on staff, so we are very
experienced with this. Go here to read more about
directories.
Link Building
You have to be popular. No, it's not the 9th grade, but
still. Some search engines use link popularity in
their current ranking method. To rank well in Google,
your site must have good PageRank. Your
PageRank is determined by the number and quality
of inbound links. We will help you get good quality
inbound links.
Evaluation & Maintenance
Our work is never done. Search engines change
their formulas, your competitors react, and so on.
We stay up to the minute in what's going on in the
search world, so that we can tweak your site
accordingly.
Contact Us!
The ball's in your court!
Contact
us to find out how you can bring active seekers of
your company's products or services to your website!
Search engine optimization campaigns are quoted by
proposal according your needs. |